Marketing All Product Survey
MAPS is the long-awaited single source replacement survey for AMPS and covers products and brands, intermedia comparisons and a host of consumer behaviour measures.
What is MAPS?
The Marketing All Product Survey (MAPS) is funded as a subscription model research survey which allows subscribers’ input into the scope and content of the research. Managed by the Marketing Research Foundation, a non-profit organisation for marketers and controlled by marketers, the survey is independent of any commercial interests, and is neutral, transparent and controlled by its subscribers.
MAPS covers products and brands, intermedia comparisons and a host of consumer behaviour measures. The questionnaire has been modernised and reengineered to marketers’ current needs, making it a big step-up on AMPS. There are innovations such as the multi-platform behaviour and decision-making questions. The survey is geo-codable to enable a regional view of the data.
MAPS will enable synergy between media planning and marketing strategy within a single nationally representative survey, greatly enhancing the achievement of the most cost-effective advertising reach specific to users’ particular targets and strategic goals. There will finally once again be an industry benchmark and common data for brand planning and marketing.
Subscribe to the MRF
and have access to all the data!
What does MAPS offer subscribers?
Brands are in full colour and we’re using pack-shots
Consumer centric behaviour measurement around purchasing behaviour
Decision-making, where advice/information with the purchase decision originates
Time spent on activities
Range of insights
Media exposed to
Where bought from
Which day of the week bought on
Which daypart bought in
What brands purchased
First consumer survey to enable geocoding down to suburb level
Household appliances by brand
Updated questions and stokvels measured
Soft furnishings and small appliances measured
Multi-platform, decision-making and time spent
Additional items and purchasing behaviour
Brands by outlet
Activities – sport, hobbies, etc.
Which retail outlets shopped
Which malls visited (large malls are measured by name)
Time spent on activities
How homes are powered
Size of home
Movement of population
MAPS LSM and SEM
MAPS May 2022 JAN-2021-DEC-2021 LSM
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MAPS May 2022 JAN-2021-DEC-2021 SEM
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