Marketing All Product Survey

MAPS is the long-awaited single source replacement survey for AMPS and covers products and brands, intermedia comparisons and a host of consumer behaviour measures.

What is MAPS?

The Marketing All Product Survey (MAPS) is funded as a subscription model research survey which allows subscribers’ input into the scope and content of the research. Managed by the Marketing Research Foundation, a non-profit organisation for marketers and controlled by marketers, the survey is independent of any commercial interests, and is neutral, transparent and controlled by its subscribers.

Modernised

MAPS covers products and brands, intermedia comparisons and a host of consumer behaviour measures. The questionnaire has been modernised and reengineered to marketers’ current needs, making it a big step-up on AMPS. There are innovations such as the multi-platform behaviour and decision-making questions. The survey is geo-codable to enable a regional view of the data.

Why MAPS?

MAPS will enable synergy between media planning and marketing strategy within a single nationally representative survey, greatly enhancing the achievement of the most cost-effective advertising reach specific to users’ particular targets and strategic goals. There will finally once again be an industry benchmark and common data for brand planning and marketing.

Subscribe to the MRF

and have access to all the data!

What does MAPS offer subscribers?

New Developments

Brands are in full colour and we’re using pack-shots

Consumer centric behaviour measurement around purchasing behaviour

Decision-making, where advice/information with the purchase decision originates

Time spent on activities

Average expenditure

Range of insights

Demographic profile

Media exposed to

Purchases made

Where bought from

Which day of the week bought on

Which daypart bought in

What brands purchased

Spend

Enhancements

First consumer survey to enable geocoding down to suburb level

Household appliances by brand

Updated questions and stokvels measured

Soft furnishings and small appliances measured

Multi-platform, decision-making and time spent

Additional items and purchasing behaviour

Retail

Brands by outlet

Brand loyalty

Shopping patterns

Behaviour

Activities – sport, hobbies, etc.

Which retail outlets shopped

Which malls visited (large malls are measured by name)

Time spent on activities

Monthly expenses

Home

How homes are powered

Maintenance spend

Hardware spend

Size of home

Movement of population

MAPS Presentations

MAPS Demographics

MAPS Segmentation

MAPS Questionnaire

Subscribe to the MRF

and have access to all the data!