WELCOME TO THE MARKETING RESEARCH FOUNDATION SOUTH AFRICA
About the MRF
The Marketing Research Foundation is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and their advertising industry partners. Its main objectives are to establish, commission and manage comprehensive, valid, reliable, and continuous consumer behaviour research, surveys, investigations and reports, that provide data for targeting and segmentation, as well as multi-product/brand usage and multi-media information that reflects the totality and complexity of the South African society.
MAPS is the long-awaited single source replacement survey for AMPS. It is funded as a subscription model research survey which allows subscribers’ input into the scope and content of the research. Managed by the Marketing Research Foundation, a non-profit organisation for marketers and controlled by marketers, the survey is independent of any commercial interests, and is neutral, transparent and controlled by its subscribers.