The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS®), delivering the most comprehensive and up-to-date view of South African consumer behaviour and media trends to date. This latest dataset, covering January to December 2024, marks a major milestone for the country’s media and advertising industry, providing a […]
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full calendar year of 2024 (January – December 2024 fieldwork). This highly anticipated release marks a significant milestone for the South African media and advertising industry, […]
The Marketing Research Foundation (MRF) has, this week, released its latest Marketing All Product Survey (MAPS®) dataset, covering the period from October 2023 to September 2024. Now into its 5th year, this release marks the 14th consecutive quarterly release covering research from July 2020 to September 2024. The data offers invaluable and trendable insights into […]
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release of 12-month rolling data, covering 16 quarters of data collection, since the survey’s inception. The data offers invaluable and trendable insights into South African consumer […]
The MRF’s latest MAPS™ data set for 13th release The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July 2023 to June 2024, represents the 13th comprehensive 12-month dataset since the survey’s inception. Join the MRF and Plus94 Research on Wednesday, 6 November at 9am, […]
The latest data from the Marketing Research Foundation’s Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on. Johann Koster, CEO of the Marketing Research Foundation (MRF), shares his insights on this trend, “We’re encouraged by TV viewership in South Africa as the […]
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world’s leading voice for the data analytics profession. The MAPS™ May 2024 release incorporated three full years of data from 2021 through 2023, […]
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years […]
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of […]
The Marketing Research Foundation’s (MRF) is looking forward to connecting with the marketing and advertising industry at their upcoming webinar on Thursday, 01 February 2024, to provide general top-line data from the latest MAPS™ (Marketing All Product Survey) data that was released in December 2023. “The three continuous years of data, from July 2020 to […]