MRF Announces 20th Release of MAPS® Quarterly Survey
The Marketing Research Foundation (MRF) has announced that the 20th release of the Marketing All Product Survey (MAPS®) will be available in mid-November 2025, delivering the most comprehensive view of South African consumer behaviour and media…
MRF Releases 19th Edition of MAPS® Survey
The Marketing Research Foundation (MRF) has announced the release of the 19th edition, and the third for 2025, of the Marketing All Product Survey (MAPS®), South Africa's consumer behaviour and media measurement study. This latest release contains…
The MRF Unveils 18th MAPS® Release
The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS®), delivering the most comprehensive and up-to-date view of South African consumer behaviour and media trends to date. This 18th…
Latest MAPS® data reveals potential turning point for consumers
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full calendar year of 2024 (January – December…
MRF Unveils Latest MAPS® Data
The Marketing Research Foundation (MRF) has, this week, released its latest Marketing All Product Survey (MAPS®) dataset, covering the period from October 2023 to September 2024.
Now into its 5th year, this release marks the 14th consecutive…
The Latest MAPS™ Data: A Comprehensive Look at Consumer Behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release of 12-month rolling data, covering 16 quarters…
TV’s Post Loadshedding Comeback?
The latest data from the Marketing Research Foundation’s Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on.
Johann Koster, CEO of the Marketing Research…
New MAPS™ Consumer Data Reveals Shifting South African Landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world's…
MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive…
Latest MAPS consumer behaviour data is available
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset…