New MAPS™ Consumer Data Reveals Shifting South African Landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world's…
MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive…
Latest MAPS consumer behaviour data is available
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset…
The MRF hosts top-line data from the latest MAPS webinar
The Marketing Research Foundation’s (MRF) is looking forward to connecting with the marketing and advertising industry at their upcoming webinar on Thursday, 01 February 2024, to provide general top-line data from the latest MAPS™ (Marketing…
Three years of trendable consumer data now available from the MRF
The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks…
September 2023 MAPS media, brand and consumer data to be released
The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023.
The MRF's CEO, Johann Koster…
The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years.
The July release which,…
MAPS®, the latest data, to be released on 31 July 2023
The Marketing Research Foundation’s (MRF) has announced that the latest iteration of MAPS (Marketing All Product Survey) data will be released on Monday, 31 July 2023. The media and advertising industry is invited to participate in a general…
MAPS data to be released at the end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer…
MRF implements audit result into latest MAPS
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway.
Although…