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MAPS data to be released at the end of July 2023

After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer…
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MRF implements audit result into latest MAPS

After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway.   Although…
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MAPS holds up under scrutiny

According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes,…
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MAPS, even more data - all in one place

The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data…
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An April update on the MRF and MAPS

The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing…
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A good year expected for the MRF and MAPS

2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork…
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MAPS all the data in one place!

In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation…

The Resurgence of Single Source Data

After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and…

MAPS 9 month data released

The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The…

MAPS 9-month data to be released in June

The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of…