For Attention: Marketing & Advertising media. The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster, and ensuring that the launch of MAPS remains on track. In what is proving to be a very challenging period for the marketing industry, the MRF […]
With the long road to a viable solution to the replacement of AMPS widely supported by marketers and other important stakeholders, the Marketing Research Foundation (MRF) issued a request for proposals to select a market research company to conduct its planned new MAPS survey. Says MA(SA) CEO and MRF Director Greg Garden: “The goal of […]
The new Marketing Research Foundation (MRF) is pleased to announce the release of an update to the AMPS 2015 database using the 2016 SA Population statistics. This should come as great news to marketers and their agencies. Since the release of the final AMPS survey for the full 2015 year, brand owners and media agencies […]
Support for the new research initiative has received resounding support from the majority of county’s main advertisers. This is according to Greg Garden, CEO of The Marketing Association of South Africa, and Director of the Marketing Research Foundation (MRF). He advised that funding for the new research initiative has significantly exceeded minimum viability levels.