Entries by ovationinternet

Plus94 Research lights the launch of MAPS

With the long road to a viable solution to the replacement of AMPS widely supported by marketers and other important stakeholders, the Marketing Research Foundation (MRF) issued a request for proposals to select a market research company to conduct its planned new MAPS survey. Says MA(SA) CEO and MRF Director Greg Garden: “The goal of […]

New consumer-centric industry research initiative takes off

Support for the new research initiative has received resounding support from the majority of county’s main advertisers. This is according to Greg Garden, CEO of The Marketing Association of South Africa, and Director of the Marketing Research Foundation (MRF). He advised that funding for the new research initiative has significantly exceeded minimum viability levels.