The Resurgence of Single Source Data

After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and…

MAPS 9 month data released

The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The…

MAPS 9-month data to be released in June

The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of…

The MRF releases MAPS Wave 1 data

The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re…
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The MRF announces first MAPS data

The Marketing Research Foundation (MRF) is pleased to announce the availability of the latest Marketing All Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar…

The Marketing Research Foundation updates the industry.

For Attention:            Marketing & Advertising media. The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster,…

It’s here! MAPS goes into the field!

The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer…

Plus94 Research lights the launch of MAPS

With the long road to a viable solution to the replacement of AMPS widely supported by marketers and other important stakeholders, the Marketing Research Foundation (MRF) issued a request for proposals to select a market research company to…

New consumer-centric industry research initiative takes off

Support for the new research initiative has received resounding support from the majority of county’s main advertisers. This is according to Greg Garden, CEO of The Marketing Association of South Africa, and Director of the Marketing Research…